By Jim Corbett, USA TODAY
Sixth in a series exploring the histories of all 10
AFL franchises as the NFL celebrates the league's 50th
anniversary.
Today's
Tom Brady-led New England Patriots,
Peyton Manning's Indianapolis Colts,
Kurt Warner's Arizona Cardinals and
Drew Brees' New Orleans Saints all feature spread
passing attacks that owe a nod to the American Football
League's vertical-strike Oakland Raiders.
Daryle "The Mad Bomber" Lamonica was
the trendsetting igniter for Raiders boss Al Davis'
explosive passing scheme.
When Davis acquired the strong-armed
quarterback in a trade with the Buffalo Bills before the
1967 season, the Raiders took flight.
Every game was a Fourth of July
fireworks show, earning Lamonica his legacy.
"Howard Cosell hit me with that 'Mad
Bomber' nickname … in 1967 or '68," Lamonica says of the
legendary late Monday Night Football announcer. "When
I first heard it, I didn't like it.
"But that very next game, I got under
center and, just before I started my cadence, the cornerback
made eye contact with me. And then he backed up two steps.
"From there on, I was able to utilize
it to get the defense on its heels.
"Mad Bomber is now my registered
trademark. That's the way I sign autographs (as) Daryle
Lamonica, 'The Mad Bomber,' No. 3."
His No. 1 priority? Just wing it,
baby.
"Daryle gave our team that wide-open
identity," Hall of Fame wideout Fred Biletnikoff says.
"We threw it 30-40 times a game. We
were night and day from the (more conservative) NFL. …
Attacking deep was Daryle's mind-set."
Those attacking Raiders reflected the
rise of an entertaining, rebel league. "We'd have three,
four wide receivers in a formation because Al Davis'
philosophy was throw the ball three times (and) get one
completion of 15 yards vs. three 5-yard completions,"
Lamonica says.
"Al Davis was never one to worry
about pass-completion percentages. He always wanted to
attack. That style really fit my personality."
Hall of Fame Raiders cornerback
Willie Brown says Lamonica stoked his teammates by cranking
up his arm when leaving the locker room. Lamonica, the
former Notre Dame standout, backed up the late Jack Kemp
before Davis sent wideout Art Powell and (future Raiders
coach) Tom Flores to Buffalo for Lamonica and wideout Glenn
Bass.
"Daryle had a great arm," Brown says.
"We used to tease him, because he'd be warming up his arm in
the tunnel and we'd say that's because he was going deep
right away.
"We scored 35-40 points every week.
That was a brand-new, exciting type of football for the
fans."
Lamonica was well protected by three
Hall of Fame bodyguards in center Jim Otto, late guard Gene
Upshaw and tackle Art Shell.
The quarterback's ability to disguise
his intentions grew from practicing against Brown and fellow
defensive backs Kent McCloughan (father of San Francisco
49ers general manager Scot McCloughan), Dave Grayson and
George Atkinson.
"I faced one of the best secondaries
every day in practice," Lamonica says.
It helped to have sticky-fingered
receivers such as Biletnikoff and tight end Billy Cannon
catching his passes.
"I really thought we were the best
AFL team, a very dynamic team," Biletnikoff says. "Go up and
down our roster. We were filled with great players."
Says Brown, "We felt we had a better
league and better ballplayers than the NFL."
Davis was a disciple of former San
Diego Chargers passing game innovator Sid Gillman, whose
coaching tree includes Don Coryell, Bill Walsh, Joe Gibbs,
John Madden, Chuck Noll and Ernie Zampese.
The hiring of Davis as Raiders coach
in 1963 transformed a foundering franchise (9-33 in its
first three years) into a perennial power. After serving as
AFL commissioner in 1966, Davis became managing general
partner of the 13-1 Raiders who won the 1967 AFL
championship.
Davis was known as "Mr. AFL" for
helping sign away budding NFL stars such as San Francisco
49ers quarterback John Brodie, Chicago Bears tight end Mike
Ditka and Los Angeles Rams quarterback Roman Gabriel, all
nullified by the merger.
"Mr. Davis, Sid Gillman and the crew
out of San Diego were heavily involved in scouting the
smaller black colleges because they wanted to be able to
compete, and the NFL didn't have a lot of black players at
that time," Brown recalls.
"When Mr. Davis became commissioner
in 1966, he was getting the top players and bringing them to
the AFL. … That's the reason why we finally got the merger."
Davis gave Madden his start as the
Raiders linebackers coach in 1967. Two years later, when
coach John Rauch resigned to take the same position with the
Bills, Madden became pro football's youngest head coach at
32.
"John handled our team, our
personalities," Biletnikoff says. "He always had a great
sense of what his team needed, whether it was to call off a
meeting, saying, 'You guys go out and have a camaraderie
night.'
"He was a coach, psychologist and
friend. … Everybody loved the guy and had a great deal of
respect for John."
The Lamonica Raiders brought out the
best in Joe Namath's New York Jets. "With Joe Namath and
Daryle, it was a typical AFL game," Biletnikoff says. "When
we played the Jets, it was always down to the wire."
Those Jets-Raiders shootouts included
the 1968 Heidi game, blacked out in the feverish
final 65 seconds when NBC cut to the previously scheduled
children's movie about a Swiss mountain girl as the Raiders
rallied from a 32-29 deficit to a 43-32 win that an East
Coast viewing audience never witnessed. (The incident
spawned arrangements guaranteeing games be aired in their
entirety.)
Six weeks later, the Jets got
payback, winning the 1968 AFL Championship Game 27-23. That
propelled them to their legendary Super Bowl III upset of
the NFL's heavily favored Baltimore Colts.
"Joe Namath and I used to light it
up," Lamonica says.
Lamonica, who went 36-4-1 in his
three years as Oakland's starter in the AFL days, earned the
league's MVP honors in 1967 and 1969 when he threw 30 and 34
touchdowns, respectively.
He led the Raiders to three
consecutive Western Division titles and that 1967 league
crown, though it's often overshadowed by the beating Oakland
took in Super Bowl II, a 33-14 defeat at the hands of Vince
Lombardi's Green Bay Packers.
"I was able to win a couple of MVPs
and passing titles and go to Pro Bowls," Lamonica says. "But
my only regret was we didn't win a Super Bowl (in the AFL
era).
"The Jets went to the Super Bowl and
beat the Colts, vs. the Raiders having a chance to beat the
Colts.
"I felt we had the talent to win a
Super Bowl with the team we had." |